When big media corporations can’t reach agreements on their business arrangements, with the result that popular channels go blank on cable television systems, cutting off millions of subscribers, what’s to be done?
The remedy may or may …
‘Advertising’ Archive
U.S. Olympic Committee accuses Subway commercial of “ambush marketing”
by Adam Anderson, February 12, 2010, 10:49 amWhen it comes to advertising, the Olympics means business — Herculean-sized business. So last week the US Olympic Committee (USOC) accused restaurant chain Subway of “ambush marketing practices” regarding its newest commercial starring 14-time gold …
Microsoft’s Bing search engine is for reals
by Jeff Dorsch, December 24, 2009, 3:36 pmIt’s been more than six months since Microsoft launched the Bing search engine. The company heavily promotes the service (as the “Decision Engine”) with TV advertising, something Google never has needed.
Yahoo! was …
Drinking this latte sure makes me crave … shoe inserts???
by Anne Law, November 13, 2009, 3:10 pmConsumer goods manufacturers seem to be taking product advertising to a new level. According a recent Ad Age article, we shouldn’t be surprised if we find ourselves viewing ads for Dr. Scholl’s while enjoying a break …
GM yanks back Opel, jerks around German government
by Jeff Dorsch, November 10, 2009, 3:04 pmFritz Henderson, the president and CEO of General Motors, flew to Germany this week to follow up on GM’s surprising — nay, shocking — decision to take Adam Opel and …
Going mobile with Microsoft
by Jeff Dorsch, October 26, 2009, 2:49 pmMicrosoft is such a constant source of news and a rich subject of speculation. The world’s largest software company garnered headlines earlier this month with the launch of Windows 7 and …
Back-to-school shopping meets budget-conscious mom (tax-free weekend here I come!)
by Anne Law, August 20, 2009, 1:40 pmOnly four days until my daughter’s middle school classes begin and I have yet to buy a single school supply or article of clothing. Like many parents on a tight budget, I plan to hit the bargain bins and …
