The one-time darling of the social media world is hoping to rekindle its spark. MySpace has selected San Francisco-based Pereira & O’Dell to lead the online firm through an extensive rebranding exercise …
‘Advertising’ Archive
Nike vs Adidas: The battle for buzz in the World Cup.
by Adam Anderson, June 25, 2010, 10:28 amAll right, all right World Cup. Take it easy. It took a while, but you finally won me over.
For starters, those weird, eerie South African horns (vuvuzelas) were annoying. Turns out they might …
Pizza + football = a winning combination
by Jessica Jimenez, June 10, 2010, 9:00 amI always find myself craving some football during these long summer months, even if it is a scrimmage game. But, I guess I’ll have to wait for August and September to roll around.…
Eureka! Golden State GOP voters flock to wealthy ex-CEOs
by Jeff Dorsch, June 9, 2010, 8:40 amSilicon Valley went 2-for-3 in yesterday’s primary elections in California.
No doubt you have heard by now of the primary victories by Meg Whitman, who scored the Republican nomination …
Microsoft: No longer evil, nor an empire
by Jeff Dorsch, May 7, 2010, 2:51 pmThere’s no doubt that Microsoft remains a very powerful company, reaching deep into corporate enterprises with its application software, operating systems, and (it hopes) …
When screens go dark: Brinksmanship in the digital age
by Jeff Dorsch, March 11, 2010, 1:39 pmWhen big media corporations can’t reach agreements on their business arrangements, with the result that popular channels go blank on cable television systems, cutting off millions of subscribers, what’s to be done?
The remedy may or may …
U.S. Olympic Committee accuses Subway commercial of “ambush marketing”
by Adam Anderson, February 12, 2010, 10:49 amWhen it comes to advertising, the Olympics means business — Herculean-sized business. So last week the US Olympic Committee (USOC) accused restaurant chain Subway of “ambush marketing practices” regarding its newest commercial starring 14-time gold …
Microsoft’s Bing search engine is for reals
by Jeff Dorsch, December 24, 2009, 3:36 pmIt’s been more than six months since Microsoft launched the Bing search engine. The company heavily promotes the service (as the “Decision Engine”) with TV advertising, something Google never has needed.
Yahoo! was …
Drinking this latte sure makes me crave … shoe inserts???
by Anne Law, November 13, 2009, 3:10 pmConsumer goods manufacturers seem to be taking product advertising to a new level. According a recent Ad Age article, we shouldn’t be surprised if we find ourselves viewing ads for Dr. Scholl’s while enjoying a break …
