‘Advertising’ Archive

When screens go dark: Brinksmanship in the digital age

by Jeff Dorsch, March 11, 2010, 1:39 pm

When big media corporations can’t reach agreements on their business arrangements, with the result that popular channels go blank on cable television systems, cutting off millions of subscribers, what’s to be done?

The remedy may or may …

U.S. Olympic Committee accuses Subway commercial of “ambush marketing”

by Adam Anderson, February 12, 2010, 10:49 am

When it comes to advertising, the Olympics means business — Herculean-sized business.  So last week the US Olympic Committee (USOC) accused restaurant chain Subway of “ambush marketing practices” regarding its newest commercial starring 14-time gold …

For first time in 23 years, Pepsi ditches the Super Bowl. New milestone for advertising?

by Adam Anderson, February 5, 2010, 2:04 pm

For the first time in more than two decades your wacky morning DJ won’t be discussing “that kick-ass new Pepsi Super Bowl commercial” the Monday after the big game.

Pepsi, which has blown an estimated …

Microsoft’s Bing search engine is for reals

by Jeff Dorsch, December 24, 2009, 3:36 pm

It’s been more than six months since Microsoft launched the Bing search engine. The company heavily promotes the service (as the “Decision Engine”) with TV advertising, something Google never has needed.

Yahoo! was …

Drinking this latte sure makes me crave … shoe inserts???

by Anne Law, November 13, 2009, 3:10 pm

Consumer goods manufacturers seem to be taking product advertising to a new level. According a recent Ad Age article, we shouldn’t be surprised if we find ourselves viewing ads for Dr. Scholl’s while enjoying a break …

GM yanks back Opel, jerks around German government

by Jeff Dorsch, November 10, 2009, 3:04 pm

Fritz Henderson, the president and CEO of General Motors, flew to Germany this week to follow up on GM’s surprising — nay, shocking — decision to take Adam Opel and …

Next trend in advertising: “crowdsourcing”

by Adam Anderson, October 29, 2009, 1:09 pm

It is difficult to be completely original and innovative these days. As soon as you come up with that brilliant idea you think no one has ever experienced, it gets packaged to you via the latest “hilarious” YouTube …

Going mobile with Microsoft

by Jeff Dorsch, October 26, 2009, 2:49 pm

Microsoft is such a constant source of news and a rich subject of speculation. The world’s largest software company garnered headlines earlier this month with the launch of Windows 7 and …

Back-to-school shopping meets budget-conscious mom (tax-free weekend here I come!)

by Anne Law, August 20, 2009, 1:40 pm

Only four days until my daughter’s middle school classes begin and I have yet to buy a single school supply or article of clothing. Like many parents on a tight budget, I plan to hit the bargain bins and …

Gap ditches TV for Facebook in advertising new jeans

by Jenni Gilmer, August 18, 2009, 1:49 pm

Clothing maker Gap is rolling out a new line of jeans, Gap 1969. One thing that will be missing with this new denim line? TV advertising.

Instead, the retailer will rely on Facebook to reach …