Rock of aged
Sting may no longer be able to hit the high notes when he croons “Roxanne.” Still, he and his fellow Police-men will be richer than many Third World nations by the time their current reunion tour wraps up this fall.
Hard as it is to believe, it is not 1983. The Police, Genesis, Squeeze, Crowded House, Def Leppard, and Pink Floyd’s Roger Waters are but a few among the pantheon of aging rockers selling out arenas and concert houses the world over this year. More than ever, these elder rock statesmen — and women (hat tip to The Pretenders) — are proving a bigger draw among ticket buyers than younger whippersnappers like John Mayer and Wilco. How can it be that these guys are still scissor-kicking their way to the bank after all these years?
The concert industry loves its dinosaurs, bands from the ‘60s and ‘70s that continue to gobble up the summer tour market year in and year out. While artists once made two-thirds of their income from record sales, today about two-thirds of their income comes from concert tours, according to London trade group Music Managers Forum. In North America alone, ticket sales have jumped from $1.7 billion in 2000 to $3.1 billion in 2006, says industry tracker Pollstar.
Ticket prices certainly have something to do with that rise. The best seat in the house at a Police show can run you $900 (the band’s entire oeuvre can be purchased on CD for less than $100). Of course people are more than willing to pay because it was a tour that was never supposed to happen. They’re not the only ones raking in the dough, though. Genesis tickets are going for a cool $225.
It certainly begs the question how well the concert industry will fare once these rockers hang up their axes for good. However, with the likes of Van Halen and Led Zeppelin reportedly mulling their own reunion tours, the industry is showing no signs of a mournful refrain.











