Until last weekend this native Texan had yet to visit California. The goal of my 3-day trip was to explore as much of San Francisco as I possibly could. I feel I accomplished my objective — I have …
Articles By Jessica Jimenez
Coca-Cola goes green at the 2010 Olympic Games
by Jessica Jimenez, February 4, 2010, 9:48 amWith the majority of the sports world fixated on Miami and this year’s Super Bowl match-up — Geaux Saints! — another major sporting event is about to commence as well. February 12 …
A glimpse into the 2010 hotel industry
by Jessica Jimenez, January 21, 2010, 5:29 pmLast month I wrote a post about the hotel industry and its expanded personalized focus on the consumer. This month I came across a New York Times article that examines the lodging …
Holiday cards with a recession twist
by Jessica Jimenez, December 16, 2009, 9:36 amLike it or not, the holiday season is upon us. Given the current economic climate, the typical hustle and bustle that is frequently associated with this time of year may not be as intense as years past. A …
Catering to the customer: hotels seek consumer loyalty
by Jessica Jimenez, December 2, 2009, 11:14 amWhile many may opt to stay closer to home this holiday season, travel surfaces as an essential part of the job for some individuals. Business travelers are one group the hotel industry is appreciative of. A …
Dinner is served with Campbell’s revamped cooking site
by Jessica Jimenez, November 18, 2009, 9:05 amWho is ready for some Thanksgiving eats? I am, for sure! But the scrumptious cuisine will have to wait for me until after I run our local ThunderCloud Subs Turkey Trot, a …
Videoconferencing: a virtual way to attend your meeting
by Jessica Jimenez, November 4, 2009, 8:59 amCan’t make it into the office for that meeting? Not a problem, thanks to videoconferencing systems. A recent article from The Chronicle of Higher Education discusses how some college campuses are utilizing this technology …
Job interviews outside the office and in your home
by Jessica Jimenez, October 21, 2009, 10:02 amEveryone wants to make it to the “next round” when it comes to applying for jobs. The interview portion of the application process can create mounds of anxiety for some, but what if this essential component …
Student bloggers: an unexpected marketing tool for Admission Offices
by Jessica Jimenez, October 7, 2009, 8:47 amBlogs make for interesting reads, whether you follow one faithfully or browse occasionally when bored. (I tend to fall into the latter category.) However, blogs are also evolving into pivotal marketing tools for some universities. A …
