Ford to Jaguar and Land Rover – ‘It’s not you, it’s me.’
Ford’s recent announcement that it is indeed looking at options for its Land Rover and Jaguar brands is being described in automotive circles as the worst-kept secret in Detroit.
The secret, as such, is hidden in the nuances of a deal struck late last year whereby Ford mortgaged its future to the tune of about $18 billion in secured loans that put up as collateral many of Ford’s domestic properties, and even entire subsidiaries (including Volvo and Ford Motor Credit). The not-so-secret secret lies in what Ford didn’t put into hock — namely Jaguar and Land Rover.
Suspicious minds, well, suspect that Ford CEO Alan Mulally and Chairman Bill Ford didn’t come about this arrangement by accident — they laid plans for a Jaguar/Land Rover exit strategy back in 2006 on purpose.
But why Jag and Land Rover and not Volvo (Ford has already sold uber-lux Aston Martin to rich English racing guys and even richer Kuwaiti investment guys)? The problem is efficiency. Volvo has been more successful at the all-important “creation of synergies” with its Detroit parent. In Europe Volvo shares a platform and parts with Ford models. No such cooperation ever emerged at Jaguar or Land Rover, so ditching them for some quick cash would be logistically less nightmarish.
But who would be interested in buying Land Rover and/or Jaguar? Of course Cerberus Capital Management’s name is being tossed around — the private equity fund that has inked a deal to buy Chrysler. BMW and Hyundai are also supposedly interested; other industry watchers think a billionaire from Russia or Asia could pop up and strike a bargain. Even former Ford CEO Jac Nasser’s name is being brought up (via his association with One Equity Partners).
Whoever buys Jag and Land Rover, watchers tend to agree that the combined sale would fetch about $8 billion. By 2006 standards that will assuage Ford losses for about 8 months.











