Alitalia and the United States of European Airlines
Barring a last-minute rescue of bankrupt Alitalia, Italy could be without a major international airline to call its own. Alitalia is suffering from some of the same trouble as the rest of the airline industry, such as high fuel prices and weakening demand. Plus, the carrier’s cost structure has become increasingly unsupportable. But if the Alitalia brand really does disappear from the skies, you can also blame the carrier’s reluctance (and that of the Italian government) to participate in the European trend toward multinational airline holding companies.
The largest of those holding companies, Air France-KLM, agreed to buy Alitalia earlier this year, but backed out when it was unable to win enough cost-cutting concessions from Alitalia’s unions. Alitalia would have retained its brand and its hub in Rome as part of the larger company, but the carrier’s fleet would have been reduced and a number of jobs would have been lost in the integration.
The approval of the Italian government, which owns 49.9% of Alitalia, also would have been required. Although the deal had the blessing of his predecessor, Prime Minister Silvio Berlusconi campaigned this spring against the prospect of Italy’s top airline falling into foreign hands. Berlusconi’s hoped-for Italian buyer surfaced in August, after the government ushered Alitalia into bankruptcy protection. But once again unions’ objections proved to be an obstacle.
Officials in the Netherlands, by contrast, saw the acquisition of the formerly state-owned KLM by Air France as a way to preserve the carrier’s status. Gaining approval from regulators wasn’t easy, but Air France and KLM made the case that the combined company would strengthen the European airline industry as a whole and would still have plenty of competition.
Which it does, primarily from British Airways and Germany-based Lufthansa. And both of those carriers have sought to follow Air France-KLM by making their own border-crossing purchases of other airlines. Lufthansa acquired SWISS, Switzerland’s primary international carrier, in 2007; in addition, it has agreed to buy a stake in Brussels Airlines that could lead to full ownership and has expressed interest in Austrian Airlines and UK-based British Midland. Lufthansa has even been floated as a potential acquirer of SAS, which by combining airlines from Denmark, Norway, and Sweden can be considered a pioneer of multinational ownership. For its part, British Airways is negotiating a merger with Iberia, Spain’s leading airline.
A buyer may yet emerge for Alitalia. But if none does, Italy may wish to reconsider the benefits of having an airline that flies under more than one national flag, vs. an airline with a flag that has nowhere to fly.











