At Hoover’s, editors cover a wide array of industries and provide expertise in how companies are responding to the recession. In particular, most of us are well aware of the current trials and pitfalls …
Articles By Adam Anderson
Nike vs Adidas: The battle for buzz in the World Cup.
by Adam Anderson, June 25, 2010, 10:28 amAll right, all right World Cup. Take it easy. It took a while, but you finally won me over.
For starters, those weird, eerie South African horns (vuvuzelas) were annoying. Turns out they might …
Volcano halts traffic in Europe as airline industry wonders why it even tries anymore
by Adam Anderson, April 20, 2010, 4:15 pmLately I have been wondering why airlines even try to make money. It just seems the deck is stacked against them. As a carrier, you have to put up with the inexorable headaches involved in varying fuel prices, …
British Airways and Iberia set to merge. No seriously it’s going to happen. Stop snickering.
by Adam Anderson, April 8, 2010, 12:04 pmJust read this WSJ article that appeared in my inbox this morning.
Two major European flagship airlines agreed to merge. One, British Airways (BA), is a major global player in the industry, serving 150 destinations …
The 3D fad in movies…and when it will end
by Adam Anderson, March 19, 2010, 11:43 amIt’s easy to spot the new trend in movies these days: people are always kicking the back of my chair while they text on their iPhones. Besides these unfortunate occurrences, more and more studios are turning to …
U.S. Olympic Committee accuses Subway commercial of “ambush marketing”
by Adam Anderson, February 12, 2010, 10:49 amWhen it comes to advertising, the Olympics means business — Herculean-sized business. So last week the US Olympic Committee (USOC) accused restaurant chain Subway of “ambush marketing practices” regarding its newest commercial starring 14-time gold …
NBC ruins late night legacy; placates Jay Leno
by Adam Anderson, January 12, 2010, 11:19 amThe four-month experiment known as The Jay Leno Show has not worked. Local affiliates are steamed that they aren’t getting the viewership lead-in time for their local news. This is, after all, the entire point …
Is Redbox the end for Hollywood?
by Adam Anderson, December 10, 2009, 4:32 pmIt’s Wednesday night. There is nothing good on, and you feel like watching a movie. Sure, you could read a book or exercise, but by golly, you are in a mood to watch a movie and there just …
Warren Buffett gets his train set
by Adam Anderson, November 10, 2009, 11:55 amMost of the time, covering the railroad industry for Hoover’s just isn’t that exciting. Thankfully, things picked up last week when investor super stud Warren Buffett made huge waves in the industry by announcing his …
