When it comes to advertising, the Olympics means business — Herculean-sized business. So last week the US Olympic Committee (USOC) accused restaurant chain Subway of “ambush marketing practices” regarding its newest commercial starring 14-time gold …
Articles By Adam Anderson
U.S. Olympic Committee accuses Subway commercial of “ambush marketing”
by Adam Anderson, February 12, 2010, 10:49 amNBC ruins late night legacy; placates Jay Leno
by Adam Anderson, January 12, 2010, 11:19 amThe four-month experiment known as The Jay Leno Show has not worked. Local affiliates are steamed that they aren’t getting the viewership lead-in time for their local news. This is, after all, the entire point …
Is Redbox the end for Hollywood?
by Adam Anderson, December 10, 2009, 4:32 pmIt’s Wednesday night. There is nothing good on, and you feel like watching a movie. Sure, you could read a book or exercise, but by golly, you are in a mood to watch a movie and there just …
Warren Buffett gets his train set
by Adam Anderson, November 10, 2009, 11:55 amMost of the time, covering the railroad industry for Hoover’s just isn’t that exciting. Thankfully, things picked up last week when investor super stud Warren Buffett made huge waves in the industry by announcing his …
Mergers vs. alliances: Airlines’ growth strategy in the years to come
by Adam Anderson, October 15, 2009, 11:36 amThese days airlines are concerned with one simple thing — how to survive. Sure, most have kept things in check by shrewdly adjusting their cost structure and by charging flyers extra fees, but in the long run, most are wondering …
OMG. That movie wasn’t very good. LOL.
by Adam Anderson, October 1, 2009, 11:10 amHow do you hear about movies? See a preview on TV that piques your interest? Annoyed by that online movie banner ad eclipsing your entire monitor? Maybe you overheard that annoying “movie dude” at work talking up his latest …
Warner Bros. responds to Disney/Marvel acquisition
by Adam Anderson, September 14, 2009, 2:40 pmForget capes, tights, and magic lassos. These days superheroes are all about corporate synergy.
Merely a week after Disney announced it was buying Marvel Enterprises, Warner Bros. has changed the name of its DC Comics division to …
Videogames becoming big boost to musicians
by Adam Anderson, September 2, 2009, 1:16 pmI’ll admit it. I have a bit of an addiction. Playing the popular video game Rock Band in my living room with a bunch of friends is an absolute blast. Need me to play the guitar? I’ll be …
