Steve Jobs
In my technology industry coverage for First Research, I see nifty new devices on a near daily basis. But when Steve Jobs makes an announcement, it’s usually worth it.
Jobs took to Apple‘s annual media event today to unveil revamped versions of every iPod it has on the market, and they all make my iPod Classic look like, well, an old reel-to-reel player. The features, if they work as promised, are pretty stunning. To wit:
- Besides its traditional navigation buttons, the Shuffle boasts a smaller design, voice-activated playlists, and voiceover speech technology that lets you know what songs are playing. Add 15 hours of battery, two gigabytes of memory, and price tag of $50, and you’ve got a deal.
- Perhaps the most revamped of the lot, the Nano gets full touchscreen capabilities, an FM radio, and 24 hours of battery life. At nearly half its former size and 42 percent lighter, this baby will set you back $150.
- The Touch incorporates many iPhone 4 elements, including a high-res “retina” display (sounds kinda terrifying), front-facing camera for video calls, rear-facing camera for videos, and 40 hours of battery life. Your price? Up to $400 for the 16 gigabyte version.
Jobs and co. clearly have no intention of slowing down after selling 275 million iPods. He also took a little time to flesh out new plans for its flailing Apple TV offering. With its stock up nearly 3 percent, it was once again a pretty good announcement day for the Cupertino firm.
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