El Salvador airline GRUPO TACA‘s marriage to Colombian carrier Avianca will create a Latin America airline powerhouse, and sets forth a “template for the sector around the world.”
The deal, announced in early October, will create a joint holding company two-thirds owned by Avianca and one-third owned by TACA. The combined entity will have about $3 billion in annual revenues, 129 planes in its fleet, 3 million frequent fliers, and serve more than 100 destinations. Each carrier will keep its name under the deal, which still requires regulatory approval.
Seventy-five of those destinations will be in Latin America, giving Avianca-TACA (an official name has not been announced for the combined company) strong footing while giving other carriers in that area a run for their money. The Chilean Lan Airlines and Aeromexico are already considering partnerships or alliance with other airlines to face the competition.
Another goal of the new company is to pump up the number of flights from Latin America to North America and Europe, which would challenge US and European airlines for market share.
As we’re seeing in many industries, the hot spots are in developing or underserved markets, such as Latin America, Southeast Asia, and Africa, and that’s certainly true in the airline industry. Look for more action in these regions as carriers based around the world are anxious to tap growth markets.
as long as the AVIANCA name and colors keep flying. it’s a very good move for airline industry.
those, the name and colors scheme were the real center of the deal with the brasilian powerhouse. and oceanair shows them on its planes.
Would it be posible that something similar happens with TACA y as today’s news with Ecuador’s AEROGAL, the newest jewel.
because deep inside AVIANCA is Colombia