Jeff Dorsch

It’s all about the iPhone

We interrupt our continuing coverage of the tragic deaths in Harry Potter and the Deathly Hallows to pause for news on another, earlier consumer mania: sales of the iPhone. Apple reported its 3Q07 results this afternoon. The figures include only two days of sales for the new smart phone: June 29 and 30. Apple said it expects to sell 1 million iPhones by the end of the current quarter on Sept. 30.

Meanwhile, AT&T yesterday reported signing up 146,000 iPhone customers at the end of its June 30 quarter, which sent its stock and Apple’s equities tumbling. Earlier news reports put the opening-weekend sales of the iPhone at an estimated 500,000-700,000, which apparently indicates that: A) maybe AT&T and Apple didn’t actually sell that many iPhones during the opening weekend, or B) perhaps the news reports of widespread problems in activating iPhones through iTunes were spot-on.

Apple’s stock recovered nicely today, however, indicating that investors believe the activation-problems storyline rather than conceding the power of Steve Jobs’ heralded reality distortion field.

Apple reported selling 270,000 iPhones in two days at the end of the quarter, as well as shipping a record 1.76 million Macs during the quarter and selling 9.8 million iPods.

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